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A Revolution in Analyzing Attention and Emotion


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A Revolution in Analyzing Attention and Emotion


 

Attention and emotion are the holy grail in advertising and entertainment.

Without capturing attention, you lose people altogether. Without engaging emotion, you don't have a lasting effect.

 

How do you currently measure attention & emotion?


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How do you currently measure attention & emotion?


Biased research methods hide true reactions.

Standard research methods are filled with bias.
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We tap into the source


The Human Brain & Nervous System

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We tap into the source


The Human Brain & Nervous System

EEG

Brain Activity

EEG

Electroencephalogram measures electrical activity in the brain to give us readings of attention, emotional levels, and specific emotions.

GSR

Electrodermal Activity

GSR

Galvanic skin response measures electricity conducted through sweat on the palms to provide a measure of emotional arousal.

Eye Tracking

Eye Movements

Eye Tracking

Eye tracking captures where subjects are looking with millimeter accuracy and measures visual attention. This correlates the stimulus to the response.

These inputs, as well as other measures such as facial micro-expressions, are combined through a computerized algorithm to give you a real output of how much people are paying attention and to what extent they are engaged emotionally.

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Proprietary Algorithm


The only automated measure of attention and emotion

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Proprietary Algorithm


The only automated measure of attention and emotion

Compare & Optimize

Compare creative options or how you stack up against competition. Optimize every second for maximum effectiveness.

Attention should maintain a relative high to engage interest. Emotion should be marked with intense peaks and valleys. More intense emotions cause the release of epinephrine and cortisol, which increase the strength of memories.