EEG

Brain Activity

EEG

Electroencephalogram measures electrical activity in the brain to give us readings of attention, emotional levels, and specific emotions.

GSR

Electrodermal Activity

GSR

Galvanic skin response measures electricity conducted through sweat on the palms to provide a measure of emotional arousal.

Eye Tracking

Eye Movements

Eye Tracking

Eye tracking captures where subjects are looking with millimeter accuracy and measures visual attention. This correlates the stimulus to the response.

These inputs, as well as other measures such as facial micro-expressions, are combined through a computerized algorithm to give you a real output of how much people are paying attention and to what extent they are engaged emotionally.